The WE that built THE OTHER 23

It’s been over a month since my last real blog. Whether it was self-judgement, time management or personal conflicts in the way… there’s no excuse for letting something that means this much fall to the wayside.

In the last three months or so, everything has changed. The way I look at life, coach, train and think, has completely evolved.

I graduated college — fiiinallyyy — while simultaneously laying the brick and mortar — one at a time — to the foundation of an empire, to officially leaving personal training and embarking on the adventure of a lifetime. It’s been a bit of whirlwind here at our casa.

We had decided it was time to put pedal to the metal, and see just how real these dreams could be. Moreover, so that I could practice what I preached, and actually be there for all of my nuggets during The Other 23 hours of the day rather than just their 1 hour session in the gym.

The other 23 hours that I talked about incessantly between reps with every human that crossed my gym floor.

“Fck the scale… how would you feel? It’s not about the workout. This is just the microcosm… the dress rehearsal,” I would say to my flient who’s cheeks were flushed, and tank top saturated in sweat. “Everything that happens once you leave those doors, matters and has an impact on what happens in here, and vise versa.”

Think about it. You walk into the gym, and you have your workout.

“I don’t wanna…” you think to yourself, but you do it anyway. You settle into the warm up, and suddenly a little bit of stimulus sparks a reaction.

“Ow — okay that burns a bit… well can’t go home now.”

Then the workout. You have any given number of sets/reps, and the load is going to increase. On each rep, the stimulus gets more intense, and you have a choice.

Embrace the discomfort to see how far you can go, or rack the weight and quit the set. The choice is entirely yours to make. I’d say go dark. It’s not like that burn is going anywhere so you might as well embrace it and see what it has to offer you.

You keep doing this — one rep at a time — and eventually you’re done. You’ve discovered something about yourself, maybe you’ve hit a PR, but regardless of the external variables, you accomplished the tasks at hand — and with precision.

Life isn’t any different. It’s how you handle the reps that are in front of you that dictate your performance. The more down you are with discomfort, the more you will discover.

It was moments like this — the #BIGTALK — that made me get out of bed in the morning. We knew that it was going to be more than a workout. We were both there to learn, grow and simply be present with one another.

We’d exchange stories — past / present and future — about what lead us to this point, or where we see ourselves going. It was never ‘I’ the coach and ‘them’ the client(s).

It was always ‘we.’ From minute one, I knew it was my job as the coach, to cultivate an impenetrable community. You — as the client — need to know that no matter what you have someone there to love you. To support you throughout this process, and more importantly, to remind you that you’re not alone.

Every ‘flient’ from the very beginning until now, has had a hand in shaping the human I am becoming. Every conversation, life talk or challenge, brought us closer, and tore down another barrier.

Only to reveal that we are both just, human. Seeking out evolution in any way we can, and test the limitlessness of our own potential.

There was no question that personal training had my heart, but I knew there was more.

More that I could offer to current clients, and thousands of other incredible humans I had yet to meet. More opportunities to share this message of vulnerability, authenticity — and moreover — humanity.

Coaching is what makes me, me. Being there for each individual throughout every step of the process, watching the light bulbs turn on session after session, that’s what makes me get out of bed in the morning.

Now, I could be the coach I always wanted to be by combining all of the variables required to build an unbreakable human. Fitness, nutrition, lifestyle, and mindset, in a recipe balanced for each individual.

I saw an opportunity to hit this industry square in the “eggplant,” and show the world of health/fitness everything its missing. Genuine human connection, love, reality, and good old fashion science, and dedication.

Becoming an online coach was never about me. It has — and always will be — about the We, that we’ve built, through blood, sweat, and tears. Late nights and lots and lots of self doubt. Missed family vacations, holidays and birthdays. Through unconditional love, relentlessness, and we took coaching and centered it around the belief that every human deserves to have a person — the one we all wish we had when things were at their worst.

Our family, is a Mafia. Once you’re in, you’re in for life, and no matter where you go, we will be there for you no holds barred, and 100 percent judgement free.

This new adventure has given me the super human ability to be available to anyone, anywhere, and help them discover their truest potential — not just for that one personal training-hour in the gym — but for The Other 23.

It has opened up the possibilities to truly impact, and transform, every human being from the inside out. Allowing them to be in full reigns of the process — with me in their back pocket.

This Mafia — has evolved from a handful of us in a local gym, to nearly 40,000 humans who believe that there has got to be more to life than what you see in the mirror. I’m here to tell you, you’re absolutely right, you’re not alone, and you are worth the evolution you’re after.

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